Paul Pensom

Paul Pensom has worked for creative review for 7 years.

He gave us 10 rules for designing he sticks too:

01 - do something shocking

02 - do reverse engineer

03 - do drop the drips

04 - do your homework

05 - do be a ruthless editor

06 - don't lose your curiosity

07 - don't skimp on the details

08 - don't follow fashions

09 - don't neglect the finish

10 - don't forget to enjoy it!

Involved in the newest redesign print for creative review, changing the sizing of type and grids. Paul explains a new redesign can get press's eyes which means advertising the new print helping sales.

Paul explained always has other active design briefs when even when working for creative review, he hates saying know and finds with his job its easy to have other projects due to the only need of annual issues.