Victory Fields

creative. To to this she showed different designs some famous, some by her, and some by her previous students. The different designs were striking and cleaver.Today I signed up to a workshop with Victory Fields. Vicki Shields lead the workshop today giving us examples of different cleaver designs. She gave presentation on how she sees design and what excites her as a

Vicki explained that these ideas can strike from anywhere and began helping with our designs for our exhibition later on this year. Initially Vicki's responses were every negative and she seemed to jump to conclusion at first when I explained my idea. But once she had heard the full design concept Vicki's progression ideas of where to start were more than helpful.

Vicki's diagram of a strategy and vehicle is a good way to start brain storming ideas and I will definitely be using that technique for future projects. First step of a stratagy is to look at your ideas and jot down all the posible design outcomes. For my Creative Student Essentials idea this was advertising, brand identity and modelling techniques. The strategy of a Vehicle is to select 1 area and branch from it. I picked brand identity first and asked around the room what brands people wear and why, then began coming up with name ideas that fit to the target audience.